Thursday, January 5, 2012

eFormula Review - The DropShip Based eCommerce Marketing Solutions

This eFormula Review is From eCommerceSoftwareReviews.com

eFormula is a complete eCommerce marketing software suite that allows you to automate all the process of building successful eCommerce business to make money on permanent basis. eFormula marketing tools have the potential to make thousands of dollars ervery day. It’s all about selling physical products (Dropship Marketing) in any niche market.

eFormula system suite automateds all the process from niche keyword research to online web store building, and then let eFormula’ link building tools help you ranking your niche to the top of search engine results. It’s a All-in-One eCommerce solutions for small business.

Can You Build a Profitable eCommerce Niche Store in 3 Days?

Yes You Can, Just Like Create a WordPress Blog

What are eFormula Software Includes?

There are seven modules in eFormula software, let me explain how these tools can help you to be a wealthy eCommerce Marketer easy and fast.

Tools for Keyword Research

Niche Storm

The first tool is ‘Niche Storm‘ which uses Google, eBay and Amazon to uncover real and high profit ecommerce opportunities.

Keyword Blaze

One such tool within the eFormula software is Keyword Blaze. eFormula Keyword Blaze can be downloaded for free. It is one of the only tools that is available on the market that you can download for free.

This tool allows you to change the way that keyword tools are used. Some say that keyword research is one of the most effective ways of building your business online and it is for this reason why keywords could play such a crucial role in your online business.

Keyword Blaze is a tool that will allow you to create a desktop like space that will give you everything that you need in order to get the most out of keyword research. The tool has been completely revamped so that you do not even have to enter your Google ad word log in.

The team behind eFormula really know their stuff and Keyword Blaze is just one small component of a highly comprehensive system that is on the market right now.

IMeye

IMeye will help you generate lists of valuable opportunities and high profit markets from eFormula’s database of 3 million QUALITY keywords….with literally a few clicks of you mouse….

eCommmerce Web Site Building Tools

StockPoint

StockPoint delivers everything you need to know in order to uncover verified, hand-picked suppliers for your chosen niche who will actually stock and ship the products you’ll sell… and do all the grunt work for you once you’ve made the sale and have pocked the money!

StockPoint software is a Dropshippers & Wholesalers search tool. It helps you identifie and pluck out literally any product imaginable as well as the suppliers who will stock and ship them.

Domains On Fire

Domains On Fire is a powerful domain tool that help you discover valuable domain name for your niche. Choosing a correct domain name is very important to get a top search engine ranking and maximize your profits in future.

Domains On Firefox

This is a Firefox ‘plugin’ that identifies and alerts you to available domain names and websites that are already ranked in Google.

You can then register or purchase them in order to receive free and instant traffic from which you could generate revenue.

Shopping Cart Software

eFormula system suite is designed for selling physical product based on dropship marketing, you must have a shopping cart software and very lucky it’s available in eFormula.

Here is an example website that eFormula shopping cart software generated in seconds. With this shoppping cart, you’ll get several features such as high quality themes, free logo design worth $100 & graphics pack, Amazon eBay & Google shopping interation, in-built social marketing tools, email list building tool & affiliate management tool.

eCommmerce Addin Tool

The eCommerce Addin has a variety of features that’ll allow you import products to your website store faster than ever before and will save you literally hours of work…

SEO & Link Building Tools

Article Blueprint

Firstly, there’s Article Blueprint which creates multiple variations of a single article, then posts each version to our private network of high PR websites with a valuable ‘backlink’ on each.

You will eliminate all the common problems associated with Article Marketing for rapid & easy success and only get backlinks from highly targeted article directories for maximum SEO benefit.

Link Blueprint

Next…you’ll get Link Blueprint which creates non-reciprocal backlinks on relevant and high PR websites where you control the ‘anchor text’.

You will create lots of diverse backlinks, from many different sources and with different IP addresses. There are no reciprocal links so they look completely natural and can’t be “found out” by Google so you will get the benefit of these links indefinitely.

Link Box

Then there’s Link Box – which provides you with a list of high authority websites related to your niche where you can go and grab highly valuable back links..

As Google will find these links valuable, they will reward your site with better rankings which for you means one thing… more traffic and more money!

Now you can Reserve Your eFormula Membership for A One-Time Payment of Just $1497!

This is a Time Limited Offer, when they reach 250 memberships eFormula will be offline for new register.

Don’t hesitate, Act Now!

Thursday, July 28, 2011

Article Marketing Course

Introduction of Article Marketing

Thousands of Internet marketers are taking advantage of article writing as a free way to drive traffic to their websites and to the merchant websites they are affiliated with. Article writing is one of the best techniques to use in order to obtain free search listings within Google, Yahoo and other search engines.

This is how the process flows. You write an article about a topic or subject that you are either interested in or are interested in getting listed under, submit it to an article website (usually free), and then wait for it to get listed. By submitting the article to these sites you are adopting their search engine ranking, meaning that you can get listed on the first page of the results in a matter of days. This is something that could take months if you tried to optimize a website for search engines. Article marketing is 100% free and is something that anyone could (and should be doing)!

Free traffic = Free advertising = No overhead

So how does article marketing actually work? Well, generally it takes months or even years to get a site naturally listed in the main search engines like Google, Yahoo, or MSN. This is usually because a new website is not very "Popular". Popular means different things for Google, Yahoo, and MSN, as they all have different search ranking algorithms, but they all have a similar ranking model. If you write an article and submit it to a "Popular" website such as "ezinearticles.com", your article will live on this domain and inherit the popularity of that entire site. This will give your article a head start by being listed in the top rank site, thus getting spidered frequently by the search engines.

Search Engine Optimization is something that marketers have been perfecting for years, but it can take a VERY long time to get your own website displayed at all under the keywords that you want. With article marketing, you leverage the power of these large sites (ezinearticles.com, squidoo.com, usfreeads.com, etc.) to get top natural listings for your articles in a fraction of the time.

We're going to tell you exactly how to find the right keywords to use in article marketing, how to obtain a top listing in the search engines under these keywords, and how you can create profitable article marketing campaigns.

Getting Listed in The Search Engines

Once you have submitted to a popular article directory like Squidoo.com or EzineArticles.com, no further work is necessary to get crawled. These directories are crawled so often that the search engine spiders will find your articles and add them to their indexes.

The KEY however to getting a top listing on the first page of search results in a search engine like Google, is to have your content optimized for a low competition keyword. Content is the first thing that the search engines look for. They take other things into consideration as well.

Some aspects they look at are:

Popularity - how many sites are linking directly to your article's URL, and are those sites popular themselves?

Linked Site Content - the sites linking to your article, are they relevant to your content?

Anti-Spam - If your keyword density is too high, the search engines will mark your content as SPAM and you'll be left wondering why you didn't ever get any traffic. Density of 1-2 % is ideal for the keywords you focused your article on.

Bookmarking your articles on social networks like Digg.com, Stumbleupon.com, or Del.icio.us are ways to create some quick back links and get the spiders to your page faster.

Overall though, getting a listing comes down to your content and how relevant it is.


Find an Audience

Finding an audience or "niche" group of people to promote to doesn't have to take you weeks, or even days. You can do thorough research in less than an hour once you get the hang of things.

Relevance and Understanding your Audience:

Once you've found a potential audience or group of people, you need to keep a few questions in the back of your mind at all times so that you stay highly relevant when writing your articles.

  1. Who is my audience?
  2. What are they looking for?
  3. Where can they get this (online)?
  4. Why do they need this?
  5. How can my offer help or benefit them?

You need to have answers to these questions before you hit a single keystroke on your keyboard. Being relevant is the deciding factor that will determine how successful you are within the article marketing world.

Researching Keywords

Before you write an article, you should determine whether or not there is potential to receive traffic, how much competition you are up against, and which keywords to optimize to get maximum results. There are several ways you can search for keyword niches.

Analyzing Competition With Google

In order to determine whether a keyword is competitive or not, you should go to Google and check out how many search results come up under any particular keyword. You do this by typing in your search using "..." (quotes) as this will grab the results for the EXACT search phrase.

Here is an example search:

"wealthy affiliate university"

At the time when we wrote this, there were 689 results retrieved from this search in Google. A good rule of thumb is to aim for keywords where the results are less than 5000. This will make it easier to get your keywords listed as you will have much less competition to deal with. A keyword like "make money" has over 39,000,000 results. What do you think your chances are of getting your "make money" optimized article listed under this search term? Not very good! So, focus on lower competition keywords.

The next thing you will want to do is take a look at the top ranked natural listings under the search term. If the sites on the first page of natural listings have a lower page rank than the article site you are going to submit to, you have a very good chance of getting listed on the first page. To determine page rank you can either download the Google Toolbar at:

http://toolbar.google.com

Or you can use this tool:

Google Page Rank Tool

Analyzing traffic with the WA Keyword Research Tool


If you want to perform some keyword research, you should take advantage of the Keyword Research tool that we offer right here at Wealthy Affiliate. You can access this tool from the icon at the top of your Wealthy Affiliate dashboard. The keyword tool grabs search results from Google and will outline the competition and the keyword traffic volume, as well as allowing you to dig down and find more targeted, less competitive keywords.

Some keywords like "make money" are way too broad to create an article around. This is because it's an extremely popular keyword and thousands of sites are already listed under it. Instead, you should focus on writing articles for more relevant keywords that are not as competitive. For example, you will be able to achieve top rankings if you promote under the term "how to make money as an affiliate" as there are just over 800 results!

Without having to do a TON of research, you can find terms that are high volume but have limited competition if you look for keywords that pertain to brand new products.

For instance, when we have launched any of our products in the past (Who Loves Money, Beating Adwords, etc) it has been very easy for members here at WA to get their articles naturally listed pre- and post- launch because there was limited competition within the search engines. With a new product, you can literally get an article listed in a number of days under the product keywords.

This is VERY powerful information and can lead to a flurry of sales for a new product. This is explained in further detail on the next page.

Find a Product to Sell

As an Internet marketer it is your responsibility to connect a customer with a relevant product. Making a relevant connection between audience and product is key to succeeding. Once you have found an audience that you wish to promote to, you can then look for a product that they will be interested in.

There are many different places that you can search for products to match up to any specific audience.

Affiliate Networks:

Affiliate networks are a great place to find products to sell because they handle aspects of marketing such as tracking, making payment, handling support, and offering a central place to manage your marketing statistics. Affiliate networks like Clickbank, Commission Junction, Regnow, Share a Sale, and many others, will make it easy for you to find a product that you can offer to your audience.

How to Write Your Article

For article marketers, writing articles is the most time consuming part of the process, but it doesn't have to take you hours and hours to write a single article and fully optimize it. In lesson 1 we talked about researching and finding an audience. When writing an article you will leverage that research. All articles need to be written with a certain audience, and more specifically, keyword phrases in mind. The purpose of writing an article for a particular keyword phrase is so that you can get listed in the search engines like Google, Yahoo and MSN under those "exact" keywords.

When writing an article you can break the process down into a few simple tasks:

  • Selecting the keyword phrases that you want to focus on
  • Outlining the layout of your article into topics
  • Optimizing the keyword density

Selecting Keyword Phrases

During the research phase you will have researched keyword phrases that have low competition in the search engines. You want to select one of these keyword phrases to write your article on. Start by determining a topic to write about. Let's use the keyword phrase ""join wealthy affiliate university" (approx. 1,240 quoted results).

Each article that you write should have a minimum of 1 keyword phrase that you focus the article on. Remember, this keyword phrase should have less than 5,000 natural listings in Google so that your article will have a good chance of getting listed on the first page of results.

There are many different methods of writing your articles. Some people prefer to write their articles in MS Word, or even using Note Pad, but we have created a special tool here at WA for Article marketers. This tool is called Rapid Writer and it will help you optimize your articles for best Search Engine Optimization (SEO) performance. Before continuing, open the Rapid Writer tool right here within Wealthy Affiliate.

Click Here to Launch Rapid Writer

Upon creating your article within Rapid Writer you have a blank canvas that you can use to start writing your article. The easiest way to get started is to touch on what was learned in a Grade 9 English class. Layout the article into paragraphs or topics that you wish to discuss:

0 - Headline: Write a Catchy Headline that includes the Keyword Phrase you are targeting
1 - What is Wealthy Affiliate
2 - Benefits of Wealthy Affiliate
3 - How will Wealthy Affiliate help
4 - Personal thoughts about the program
5 - How to join Wealthy Affiliate

These are examples of 5 paragraphs that we can write about. Go ahead and put these into Rapid Writer so that you have a skeleton of what the article will look like.

Optimizing Keyword Density

Before you start writing content, you need to setup your Keyword Density watch. Rapid Writer tracks the keyword density of these keywords as you type. This will help you keep your keyword density optimized for the search engine spiders. Keeping your keyword density between 1% and 2% is optimal. You don't want to be too much higher than this otherwise the search engines may categorize your article as being keyword spam.

Below is a sample article that focuses on the keyword phrase "wealthy affiliate marketing community" (only 1 natural listing at the time of writing). We have outlined the important aspects you should focus on when writing articles.

Independent Affiliate Programs:

Sometimes you just won't be able to find a product to promote on an affiliate network. This may require you to look for independent products with their own affiliate programs. Wealthy Affiliate, for example, has its own affiliate program. We are not connected to any affiliate network. We handle payment to affiliates and all other aspects required to run a successful affiliate program. Other merchants also handle their own affiliate programs. To find an independent affiliate program you can usually do this within a few minutes by searching on Google.

Do a search for "Industry Name Affiliate Program"

Here is an example: Let's pretend that you are looking for an Acne cream affiliate program. You could do a search like this:

"Acne Cream Affiliate Program"

This will bring up a lot of different independent products you can sell as an affiliate.

Finding the "Right" affiliate product to sell to our audience is KEY. High Relevance between an audience and a product will produce sales and make you money! Lack of relevancy will only cost you money, time and energy without any financial benefit. So, focus on relevancy when choosing audiences and products to promote via Article Marketing.

Article Directories and Submitting

What the Search Engines Look For

Search engines send out computers to "crawl" sites online. These computers are referred to as "spiders" since they see websites like a big web. They follow links from site to site and make website and keyword "connections" within their databases when they find relevant information that will be useful for their users. When your article is added to the databases by the spiders, they use your keyword density & content along with their "page rank" algorithm to determine where to place your listing in the search engine. If you follow the techniques that we've discussed above, you will have a much better chance of getting listed under the keywords that you choose.

Article directories are constantly getting crawled by the search engine spiders because they always have new content being added to them. A site like Squidoo.com (or other top article directories) get crawled constantly, and they will bring spiders to your articles as soon as they submit. Since sites like Squidoo.com have a high page rank within Google, you only need to be concerned about the keyword density and content aspects of your article.

When a spider comes to your page, it strips out all of your images, videos or other media that make your page look nice to a "real" person, and focus on the content alone. They look at the title of your page, your headlines, links, and most importantly, the bulk of the content that makes up your page. The spider will then start creating a list of phrases that it feels your page focuses on. These phrases are then placed into the search engine databases along with the url to your article. The algorithms for displaying the search results in Google, or other search engines, then decide how relevant your phrases are to search queries that people search for.

By optimizing your articles for certain keyword phrases, you are essentially telling the search engine spiders to store display your article for those phrases. Optimizing the content of your article is the most important part of article marketing. To get those top listings for free, you need to follow the guidelines in this course.

Blogs vs. Article Directories vs. Your Own Domain

As mentioned above, search engine spiders crawl web sites and articles by following links. Article directories have a very optimized linking structure so that the spiders can easily find your articles. A common question we receive is how blogs (web logs) compare to article directories. The simple answer is that they are not as effective in getting a top listing quickly.

Blogs do not have an internal linking structure that is optimized to bring the spiders to the page. Once a spider gets to your blog it will crawl the links within, but it takes quite a few more steps in order to get a spider to your blog than it does to your articles on an article directory.

Another benefit to using an article directory is that in most cases they have a high page rank (PR). Google uses page rank to help determine the "importance" of the domain. The more important the domain, the higher the pages on that domain will be in the search engines. So, by posting an article to an article directory, you are utilizing the page rank of that domain to your advantage.

Blogs like "blogger.com", or "wordpress.com" have high PR, but if you create a blog that lives on your own domain, you won't be able to leverage the page rank. This makes it much more difficult to get a listing. Getting a search engine to list a website that you own in the search engines is even more difficult.

As an article marketer you should focus on finding audiences, products, and writing the content for your articles. If you use an article directory you will not need to focus on getting the search engine spiders to your pages as much as you would have to if you posted on a blog, or on your own website.

Our recommendation is to use the following article submissions sites:

We will be discussing each of these in detail later. All you need to know right now is that these are our recommendations for where to submit your articles to. Article submissions sites are of no use to you just yet because you have not written an article. Once you have your article we will walk you through exactly how submissions work.

Rinse and Repeat

Stay on Schedule & Set Goals

Article marketing does take a lot of work, and in order to succeed at it you need to set goals. Set aside enough time during the day to write 1-2 articles and by the end of the month you will potentially have 20-40 articles bringing you in traffic (and hopefully sales). The advantages of article marketing are that you do not have to be a professional to write an article, and it is FREE!

Rinse and Repeat (You'll get Faster)

The more articles you write, the faster and better at it you will become. The first couple of articles that anyone writes take hours to research, write the content, and publish the article on the web. However, as you rinse and repeat the process, you will become better and faster. Don't be discouraged as you get started because the search engines love new content and they have built their systems so that people like you can get your pages listed for free. Remember, without good content, the search engines wouldn't exist.

Use the techniques from within this tutorial and you'll be getting free traffic to your affiliate links and websites in no time.

... And Finally

If you are new to Internet marketing and have a limited budget, article marketing is one of the best ways to familiarize yourself with important marketing fundamentals such as research, copywriting, and building pages. It will allow you to generate income that you can use to fund your advertising campaigns (PPC or otherwise). We must point out that article marketing is not "guaranteed", especially with all the changes that Google and other search engines make to their ranking algorithms. Don't rely on just one article to bring you all your sales. Keep consistent with your article marketing and you will be much more likely to be successful with it.

People who write a single article and play the waiting game will end up frustrated and will fall behind others who follow a schedule and who stay focused. Article marketing and getting free traffic requires persistence, so get going and start writing your first articles today!


Friday, April 22, 2011

PharmIncome Online Pharmacy - How to creat a affiliate drug store

Online DrugStore


Pharm Income is a affiliate network for online pharmacy. They promot thousands of top selling brands and generic medications online. Join pharm income, you can open your own online pharmacy in 5 minutes!

You can promote online drug store with three different ways as a pharm income affiliate member:

1, general advertising, similar to any other affiliate network, get your ad tracking code, and then place the code into your site


2, using wordpress or drupal plugin to integrate affiliate products into your blog & CMS


3, using shop program from pharm income to build your own online drug store or pharmacies


If you want to convert your existing traffic to promote pharm income, the wordpress/drupal plugins will be a good choice. But if you have a good health related domain name is under construction, i think it will be perfect for creating your own online pharmacy with shop program of pharm income (you need a Affiliator key, you'll find it on your dashboard)



Benifits of Pharm Income


They offer up to 40% commison for affiliate, and professional templates for your own website, professional affiliate support team, broad line of top quality products, detailed and transparent statistic reports and much more.

If you register now and you will receive $15 bonus, and additional bonus $10 on your first order!

Benifits of PharmIncome:

A. Three payment type:





  1. wire transfer, $50 fee, minimal payout $500

  2. paypal, $5 fee, minimal payout $100

  3. webmoney, $7 fee, minimal payout $100



B. They pay out every week on Friday, and for VIP partners they offer Payout-on-Demand feature: you can get paid anytime you need. To become VIP partner you will have to make 30+ sales/day for a period of 2 months.


C. You can be a affiliate member no matter live in any country of the world, and you can promote online pharmacy to people who live in any country, because they have worldwide shipping.


D. Build your own online pharmacy brand with PharmIncome. One click synchronize products to your own database.





  1. Promote your own online pharmacy business

  2. You can set up any prices on every product in your personal Account panel. Recommended retail prices are set up as a default and you can change them on your desire. And, you can set any coupon codes or special offers for your exsisting customer or email subscribers

  3. After your store is installed you will have access to your own web-site's Panel where you can change descriptions, select a wide range of templates or change them on your own desire

  4. You can customize titles, meta data for any page of your web-site, it is seo friendly



So, if you want to built a health related niche, why not Pharm Income.

Register Now and Get Your $15 Bonus


Install Your Own Drug Store


Step one: Get your domain name at Godaddy (get a godaddy coupon codes here)?if you have not a niche related domain name, make your domain name include following keywords will be great: Health?Health Care, Pharmacy, Online Pharmace, Drug, Drug Store...., For Example: Health Mart Store


Step two: Get a fast web hosting or vps. Bluehost will be a good choice, if you need a VPS, the linode is my recommendation?very fast and easy to use, absolutely affordable! But depend the location of your audience, maybe you can choose a hosting service outside USA


Step three: install PharmIncome online drug store?





  1. Register pharmincome, and download your shop program

  2. create a database on your MySQL

  3. Type http://yourdomainname/install, delete install directory when your installation is finished

  4. login in pharmincome, and get your affiliator key

  5. login in your drug store, and choose a account & store type

  6. Synchronizing products date into your own database

  7. Now you can visit your own drug store, you have 4 templates to choose, and you can customize your own CSS.

  8. Upload your Logo, add special pages, you can rewrite title, description for any page, just like work at any CMS dashboard.



here is a demo site you can review: http://www.healthmartstore.com

Via Affiliate Culture: PharmIncome Review – Build Your Own Online Drug Store

Friday, November 20, 2009

How to turn a wordpress blog into a niche review site? - ReviewPress

ReviewsPress are premium product review themes for wordpress. You can create your own unique individual rating options. So reviewsPRESS can be used for ANY niche, products or services. You name it, either a niche you are already involved in or targeting a new niche with a little help from reviewsPRESS, you can!

Discover How To Turn A WordPress
Blog Into A Product Review Site
In Less Than 5 Minutes!

...Watch as your blog, if like magic... becomes a powerful fully functional product review site... 100% Guaranteed!

ReviewsPress Really Works?


ReviewPress Wordpress Themes Features:

  • Define categories of ratings you wish to collect.
  • Fraud prevention.
  • Globally enable/disable plugin per category.
  • Enable/disable given rating category per category.
  • Collect ratings along with every new comment.
  • Recalculating ratings on deleting comments.
  • Display ratings collected for each comment.
  • Display average rating from all collected ratings for a post review.
  • Display the number of positive or negative ratings for each post review.
  • Display weighted overall post score rating.
  • Comparison chart with site personal rating, price, key features.


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Sunday, May 10, 2009

Copywriting - How to Write Sales Copy

General

Have you read aloud? It’s the single best way to check for grammatical errors and syntactical clumsiness. It’s also great for getting tone of voice right. If sales copy seems like a ‘mouthful’, you probably need to rework it. Remember: good copy is conversational.

Headlines and subheads

Headlines should do one or more of the following:


  • Identify the audience.
  • Identify a problem.
  • Express the major product benefit.
  • Plant a question in the reader’s mind.

Watch headline length.

Anything more than 8-12 words is edging on the long side, especially for print. Try using a headline combined with a standfirst, especially with longer copy or advertorial. Look at the
way magazine designers handle this.

Writing for the web?

Headlines are important for Search Engine Optimisation, especially if they are going inside h1 tags Get the keywords in there, but remember not to sound spammy. If in doubt, talk to an SEO consultant.

If you have included critical information in the headline, make sure it is repeated in the bodycopy, in case readers skip and start reading a few lines in. The first sentence isn’t always the best place for this, especially online, as the inevitable repetition can sound spammy.

Are your subheads helpful?

Their main job is to aid readability, breaking up text and giving the reader ‘signposts’ in longer copy. They are also great for encapsulating sub-benefits.

Bodycopy

Does your copy clearly express the benefits of the product or service on offer? This is probably the single most important quality of good copy. Don’t focus on features (the Whizzo 8000 Vacuum Cleaner’s motor spins at 8000rpm) but on the benefits those features offer prospective buyers (the Whizzo’s 8000rpm motor cleans your carpets twice as fast as our nearest competitor!)

Are you getting those benefits in early?

The core benefit should be stated in the first or second paragraphs of your main pitch.

While we’re on the subject of paragraphs, make sure they aren’t too long. For most copy, anything more than four or five lines is too much. The first paragraph is especially important as a readability hook. Try to keep it down to two or three lines.

Watch out for tics, those little habits that creep into your copy. The Copywriter’s And is a favourite – you’re trying so hard to be conversational that every other sentence starts with a conjunction.

Remember the importance of ‘you’ orientation. Your copy is focussed on the benefits that the product offers to the reader. The reader will be asking ‘what’s in it for me?’ Make sure you tell him directly. That means lots of yous and yours.

Do you use the words ‘free’, ‘new’, ‘save’, ‘no-risk’, ‘guaranteed’, ‘easy’, ‘simple’, ‘fast’ (and variants) whenever you can, all the while bearing in mind the brand values of the product?

Does your copy draw attention to itself? It shouldn’t. Good copy is transparent. The pitch should enter the reader’s head without him being aware of the act of reading. So avoid strange constructions, puns, uncommon punctuation (i.e., semicolons), clumsy repetition and
anything else that distracts from the central benefit(s).

Does the copy include material that builds trust? Human angles, references to real people/customers, testimonials, direct quotes, pricing examples and so on work well here. If you include testimonials, include the full name of the person quoted. If you ascribe them to
‘David S.’ or ‘Diane, Stockport’ plenty of people will think you’re making them up.

Avoid the sting in the tail. If you’re promising something for FREE, make sure the readers can genuinely get something free of charge. If you lure them in with promises you can’t keep you’ll destroy trust.

Remember that openness and honesty are vital to good copy. You can’t write well about a product you don’t believe in. If a client asks me to mislead readers or misrepresent a product, I ditch that client.

On the subject of honesty, if you’re promoting some sort of special offer, don’t forget to include the reason why. 50% off all widgets! should sell some extra widgets. But we need to clear warehouse space fast – 50% off all widgets until Friday! will sell even more.

You might need to top and tail bodycopy, especially in the first draft. Excess words tend to accumulate at the beginning and the end.

Tone of Voice

As I’ve already said, good copy is conversational. Go through and make sure you haven’t used any words that you wouldn’t use in everyday conversation. You can make an exception for essential terms related to the product. But even those need to be explained clearly, unless you’re talking exclusively to a specialist audience.

Bearing that in mind, make sure you’ve achieved the right level of formality. You can be conversational and formal at the same time:

ads for pension companies and law firms are typical of this style.
Ideally, the tone of voice should reflect your client’s brand values.
First person or third person? This will depend on the business you’re writing about. Whichever you’ve chosen, make sure you’re consistent!

Calls to action


Does each call to action contain clear instructions? All copy, from webpages to flyers to direct mail, should be written with a precise goal in mind (call us now, buy this product, visit this store.) Each call should tell the reader exactly how to carry out the desired action: Call us on
0845 1234 5678!

Does each call to action convey a sense of urgency? Call us NOW on 0845 1234 5678! You may want to vary this depending on the tone of voice the client requires, but in general urgent = good. You can increase urgency by adding a time limit: Hurry – offer ends Friday!

Writing online copy? Give the reader something to do at the bottom of every page – even if it’s just a click here to return to the top. Leave them stranded at the bottom of a long column of copy and they will wander off to someone else’s site.

Layout, typography and design

Have you included notes for the designer where appropriate? Don’t boss him about, but make sure it’s clear where you want callouts, pull quotes and so on.

If the copy depends on particular use of layout and typography, say so. Designers tend to focus on images rather than words, and sometimes make a poor job of copy layout. Make sure your designer isn’t setting too wide/ using undersized fonts/ unreadable colours/ full, ‘rivery’ justification on wide columns.

Punctuation and grammar

Businesses are legal ‘persons’ and, therefore, singular entities. So use singular verbs: Boots is stocking our new range of deodorants rather than Boots are… When using pronouns, a company should be ‘it’ rather than ‘they’ UNLESS the copy focuses on the business as a group of
people, in which case ‘they’ can sound more natural.

Remember that –ly adverbs, excessive adjectives and –ing participles gum up copy and affect readability. Simplify and strengthen with descriptive verbs and strong, concrete nouns.

The only thing the MS Word grammar checker is good for is spotting unnecessary passives. Be active and direct, just like you’re talking to someone over a beer.

All apostrophes in the right place? Watch out for its/it’s your/you’re – easy to mistype in a hurry.

Editing and proofing

You’re wasting your time proofing before the final draft. On preliminary and intermediate drafts, do a quick check but don’t obsess.

When you’ve done the final draft, it helps to leave time before proofing. The longer the better. You’ll pick up far more small errors in your copy if you look at it with fresh eyes.

Do remember this obvious fact: fixing typos you’ve missed in web copy is easy. Fixing them in print collateral is a lot less easy, especially after 100,000 copies have been run off.

As far as possible, do the proofing after the copy has been dropped into the design. It’s much easier than trying to find mistakes in a Word doc, spellcheckers notwithstanding. You can also spot things like widows, orphans and rivers. Don’t expect the designer to do this for you: many don’t have a clue about bodycopy typography.

When it comes to proofing, more eyes = better.

Spellcheckers: don’t rely on whitesmoke or stylewriter!

Saturday, January 31, 2009

Errors or Hacked - Horrible for Google Website Harmness Warning

Google's 'This site may harm your computer.' Warring!!!
What's wrong with google.com?
There are warring about spam website when very keywords search from google!
Google's servers error? Or, Google are hacked?

google-virus-cn

在Google.cn搜索SEO的搜索结果:

google-virus-seo

google-virus-com

Tuesday, December 16, 2008

Dropship Marketing and Affiliate Marketing Integration

When you decide to create an internet marketing business as a reseller, there will be many risks as well as positives that you will come across. You should look at both the pros and cons to figure out if this type of business is right for you, or if you should try a different way to run a work at home business. Affiliate Marketing Business or Dropship Marketing Business, or Integration.

What is Dropship Marketing?



Drop shipment or drop shipping is a type of retailing where the retailer does not keep goods in stock, but instead passes the customer's order and shipment details to the wholesaler, who then dispatches the goods to the customer directly. The retailer makes their profit on the difference between the wholesale and retail price.

So, Dropship Marketing means you can resell any products from dropship supplies service provider like Shopster, Doba, WorldwideBrands, Simplx, Liquidation, Esources, GoWholesale, etc. And gain profits on the difference between the wholesale price and retail price.


Pros and Cons of Dropship Marketing


Pros of Dropship Marketing


Drop shipping can be a very simple and effective way to get started in ecommerce. Many online merchants find dropshipping strategies are good way of minimizing stock holding, decreasing overall shipping costs and cutting down on delivery times to customers.

No need to hold stock

Drop shipping allows web site owners to send single or low quantity unit orders gathered on their web sites to manufacturers, or wholesale warehouses, who in turn ship the items directly to the customers of the web site owner. Typically you take care of the promotion and collect the payment, and the drop shipper looks after order fulfillment.

You buy at a low wholesale price

Drop shippers can buy in huge volumes this means they will be able to offer you the best prices on products and shipping, usually wholesale.

No money up front to buy stock

There's no capital investment, no need to invest in stock and no danger of you suddenly having large stocks you are unable to sell.

You can sell a wider product range without buying stock

Using drop shipping allows you great flexibility in terms of product range. Promote as much or as little as you wish.

No need to worry about inventory and delivery

You can focus on listening to the market and discovering the products your visitors want to buy.


Cons of dropship marketing


price

Don't accept that the first drop shipper you come across will give you the best deal you should shop around.

Dropship fees and charges

It's important to know all the costs involved so you can calculate your profit margins accurately. Any wholesale company that wants to charge you a regular "participation" fee should be avoided - the only time you should have to pay a dropship company anything is in connection with a specific order.

Shopping

Is the drop shipper using a reputable shipping company o deliver the goods? Where will they ship to?

Accounts

Will the drop shipping company automatically debit your credit card on each order you submit, or can you get monthly payment terms?

Support, returns and refunds

The last thing you'll want is to be caught up in a nasty situation where you have a number of returns - and have to foot the bill. Ask the dropshipping company about their returns policy, what kind of support they'll offer you for their products and about any guarantees associated with their products - and get it in writing.

Credibility

How long have the drop shippers been around for? Do they respond to your requests for information rapidly and professionally? Young dropship companies and wholesalers have the habit of going bust quickly, or growing too rapidly and as a consequence basic good customer service suffers.


What is Affiliate Marketing?


Affiliate marketing
is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

From: wikipedia


Common and Defference between Affiliate Marketing and Dropship Marketing


Commons


1、They are both different with Traditional Marketing, No need to hold stock and no capital investment for stock. They are all suitable for small e-commerce business.

2、They have a great flexibility in terms of product range.

3、Both of them suitable for internet marketing, you don't need a physical store to sell, but you must be proffesional in your niches, and before you start, you must doing enough researching in your niches.

4、You don't worry about the delivery, and not be limited with location of your customer, you can sell anything to any country at home.

Difference

1、Ways to Profit: Dropship Marketing depended on the wholesale price and retail price, you gain profit on the defference of them. And we receive payment directly from customers, we pay to wholesaler or supplies [we are boss];Instead, Affiliate Marketing based on the referral commssion of mechant from affiliate network, They are completely control the money [they are boss].

2、Who provide custmer service:We must provide customer service with dropship marketing, Mechants provide custer service with affiliate marketing, that's the reason of why most of affiliates like this marketing technique.

3、The Long Tail:Why internet marketing? Just for long term profits. Custermer is the target, but with affiliate marketing you can not keep details of your customer stay in your database. But you can easy storage every customer details in your web database with dropship marketing, you can understand what are your customer's needs, and sell any others to them in the future. Even, do you want to any other affiliates to promote your own products? If you are, build your own dropship web store now, and install your own affiliate program, that's all your needs.

4、As an affiliate, do you meet same situation like this: when you want to tracking your google adwords campaigns, you need paste tracking code to mechant's website, but they deny your requst, so you can't tracking which keywords of you ad campaign are making money and whichs are losing money. But if you have a dropship e-commerce site for resell something, you can tracking anything you want.

Now you have been known the pros and cons between Dropship Marketing and Affiliate Marketing, they are Each has specialized skills! In next article we will show you how to integrate them and build your own e-commerce web store.